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Monday, October 28, 2013
Using Squeeze Pages and Autoresponders as Your Affiliate Site Marketing Strategy
Ready for your piece of the pie?
If you're not using squeeze pages and autoresponders yet, you'll be relieved to learn how these two tools can make your affiliate marketing efforts much more effective. The simple squeeze page, when combined with the autoresponder, will help you market to your target audience effectively and easily. This strategy pays off when used for high paying conversion efforts. To start off, you'll need to write (or hire someone to write) a lot of content for your home website. Establish a website chock full of information about your chosen topic (affiliated with your offer topic). Stay away from anything splashy or schmoozy and instead provide respectable, useful information. However, you’ve got to save your gems – the stuff they are willing to pay for – for your offers. Secure their contact information so you can market directly to them. You can get them to give you this information if you provide a few very compelling pages of content for free, and then offer more (even better) content if they'll register with the site (for free, and only ask for name and email address). Now that you have an email address, you can send a valuable, informative email with more nuggets. Follow this with another email, one that provides valuable information and a free offer, one that most likely doesn't pay you all that much and won't require too much action on their part - like just entering contact info (which they've already done once, so shouldn't be a big deal.) Follow up with one more helpful email and your big proposal, the one that pays out for you and requires more of a commitment, like credit card info. This process takes a lot of steps, but you can hire a copywriter to come up with your content. Using an autoresponder will also cut down on your time commitment. This strategy works because you will establish yourself as trustworthy, increasing the chances that people will try your offers.
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